Creative & Marketing PORTFOLIO

Email, social and digital design for brands in Europe and the Middle East, from London to Muscat.

Harrods, Vodafone UK, Etihad Airways, Weight Watchers, Arina Home, Reech Corporations, The Guardian, Eurostar.

Portrait of Hanane Noui

Get in touch

Hi, I'm Hanane!

I like making things easy for the everyday user. I design digital experiences that connect brands with the people they want to reach: emails that get opened, posts that stop the scroll, and pages that make sense at a glance.

I have worked across many industries in Europe and the Middle East, from luxury retail in London to property and furniture brands in Oman.

LinkedIn@hananenoui
Working with clients inEurope and the Middle East

Expertise focuses

Marketing

Campaigns built around one clear goal: growing the brand.

Graphic Design

Bold, clear visuals that make a brand easy to recognise.

Consulting

Practical advice shaped around each business and its challenge.

Selected work · 2012 to today

The work

01 Harrods · London

Website Design for Harrods

Objective
High-end web pages that stay accurate, consistent and true to the Harrods brand.
What I did
Built and updated campaign, editorial and designer pages in the Farfetch CMS, giving each brand its own bold colour world while working to strict guidelines and large volumes of content.
Result
Brand-consistent pages on every device, and smooth campaign launches.
Harrods Valentino womenswear designer page with a bold blue and purple campaign image
Harrods web pages built in the Farfetch CMS
02 Harrods HQ · London

Animated Emails

Animated email design and hand-built HTML for the houses inside Harrods, each one true to its own style. Hover an email to scroll through it.Tap an email to scroll through it.

Versace
De Beers
La Mer
Harry Winston
Loro Piana
Anya Hindmarch
Disney · Lion King
03 Al Qanz · Muscat, Oman

Luxury Creative Concept

A luxury creative concept and social media content for Al Qanz, a gourmet cakes and sweets brand in Oman: date truffles, chocolates and gift tins. Photo shooting, photo sourcing, reels and posts in Arabic and English, styled in gold, cocoa and cream, so every post feels like a gift before the box is even open.

Unique offerings
Ramadan · Healthy suhur
The gift tin
Date truffles for suhur
Spoil your loved ones
Al Qanz logo with a gold bowl of dates Omani coffee poured into a gold-rimmed cup, with dates and walnuts Al Qanz gold gift tin of chocolates by a window Cocoa-dusted date truffles in soft light Gold-wrapped truffles on a gold tray over Arabic calligraphy linen A woman opening the green Al Qanz gift tin Arabic coffee poured from a dallah Open Al Qanz tin of chocolates from above
04 Real estate, e-commerce & apps · UK & Oman

Website Creation & Management

Objective
Clear, well-structured websites that are easy to read, so visitors understand the brand quickly.
What I did
Updated layouts, sections and content in WordPress for Stone Estate and Reech (UK) and in Odoo for Arina Residences (Oman). Built the Liyanah fashion e-shop and the website for the Qawala café app.
Result
A better experience and stronger search visibility for clients, investors and customers.
Stone Estate website, full home page
Stone Estate · Zurich
Liyanah fashion e-shop, home page
Liyanah · Fashion e-shop
Arina Residences website, full property page
Arina Residences · Salalah
Qawala café app website, full home page
Qawala · Café app, Muscat
05 Vodafone & Etihad · London & Abu Dhabi

CRM Emails

Email design and campaign development for Vodafone UK with Pega, and responsive emails for Etihad Airways in Abu Dhabi.

Vodafone and Etihad emails, with a hand holding a phone showing the Etihad email
06 FIN (Weight Watchers) · London

Localised Campaigns

Objective
Localised campaigns that perform in the UK, France and Sweden.
What I did
CRM emails, social assets, banners and campaign visuals, with layouts and typography adapted to each language while the global brand stays the same.
Result
Consistent campaigns across EMEA, clearer and easier to use.
Weight Watchers emails and social posts for several markets
07 FIN (Weight Watchers) · London

Menopause Campaign

Starring brand ambassador Queen Latifah

Localised social and CRM content for EMEA, in Dutch, German, French and Swedish, built around one strong campaign idea and the new face of Weight Watchers, Queen Latifah.

Weight Watchers menopause campaign visuals in several languages
08 Weight Watchers & Arina Home · UK, EMEA & Oman

Paid Ads Design

Paid social ads in feed and story formats. For Weight Watchers: seasonal sales, the GLP-1 support campaign and the launch of Voice Tracking. For Arina Home: a bilingual Summer Sale in English and Arabic. Each idea is built to land at a glance, in every size and language.

Story ad: Summer Sale, 70% off, strawberries Arina Home story ad: 40 to 60% off Summer Sale, Modis Cloud living room Story ad: Keep on keeping it off, GLP-1 support Story ad: Winter Sale, 70% off, soup bowl Story ad: Searching, typing, scrolling, say it Arina Home story ad in Arabic: 40 to 60% off Summer Sale Story ad: Summer Sale, 70% off, pool water Story ad: One app, stay on track, Voice Tracking Story ad: Say it, just say what is on your plate
Feed ad: Just say what is on your plate, app screen Arina Home feed ad: 40 to 60% off Summer Sale, Modis lounge sofa Feed ad: Summer Sale, 70% off, strawberries Feed ad: Keep on keeping it off Feed ad: Searching, typing, scrolling, say it, food grid Arina Home feed ad in Arabic: Kupa Space bedroom, from 719 to 251 OMR Feed ad: Winter Sale, 70% off Arina Home feed ad: Summer Sale, Modis Cloud living room Feed ad: One app, stay on track Feed ad: Summer Sale, 70% off, pool water Arina Home feed ad in Arabic: Summer Sale, Modis Cloud living room Feed ad: Say it, let the app do the rest
09 Arina Home & Arina Residences · Middle East

Social Media

A full series of bilingual posts in Arabic and English for luxury furniture and property in Muscat, from Ramadan and seasonal campaigns to promotions and paid ads, designed mobile first.

A hand holding a phone showing the Arina Home Instagram feed
Arina Residences post: a couple in a bright living room Arina Residences post: modern apartment dining room in Salalah Arina Home summer sale post, up to 60% off mattresses Arina Home free installation post Arina Home free interior design post
10 International

Video & Motion Design

Video and animated content for social reels, emails and animated GIFs, for brands across Europe and the Middle East. Press play on any reel.

Eurostar · UK
Weight Watchers · France
Arina Home · Middle East
Arina Residences · Middle East
SUNON Chinese furniture
Gourmet concept · Middle East
Creative concept for a Cafe app · Middle East
11 Reech Corporations Group · London

LinkedIn Content

I created the corporate LinkedIn content for an international group: social posts, plus the landing pages and articles they lead to.

Reech Corporations Group LinkedIn page on a phone, with three post designs: open data and AR in real estate, Abu Dhabi and AI, and insurtech
12 International · Oman & London

Presentation & Deck Design

I design all kinds of presentations: pitch decks, investor teasers, sales presentations, marketing plans and strategy decks. Each one turns a complex story into slides that are clear, on brand and easy to follow.

Cover slide: Al Mouj, where comfort meets luxury Portfolio slide: Arina Home, an award winning furniture destination in Oman Mock-up slide: furnished apartment plan Residents benefits and discounts slide Model home furnishing slide Off plan project section slide
Arina Home x Al Mouj · Marketing plan
Cover slide: transforming real estate data into information Approach slide Opportunity pipeline slide Partnerships slide
RE5Q · Investor teaser deck

Let's work together!

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